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	<title>simonarnoldi.com</title>
	<link>https://simonarnoldi.com</link>
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	<pubDate>Mon, 08 Jan 2018 11:24:19 +0000</pubDate>
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		<title>Nike Bespoke iD</title>
				
		<link>https://simonarnoldi.com/Nike-Bespoke-iD</link>

		<pubDate>Thu, 28 Dec 2017 12:36:57 +0000</pubDate>

		<dc:creator>simonarnoldi.com</dc:creator>

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	Nike Bespoke iDBrand &#38;amp; Guidelines
—Art Direction: Nike / Andy Walker 
&#38;amp; Ryan Belmont
Design: Simon Arnoldi
3D Renders: Moreandmore&#38;nbsp;

	Nike Lab wanted to launch a high-end bespoke shoe design service for clients that wanted to create their own Nike trainer from scratch. We created an in-house brand and brand guidelines, for use across stores globally. Using crafted gold foiling, white space and black type to convey the simplicity of sport, combined with beautiful abstract 3D interpretations of Nike’s material innovations.
	
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		<title>Nike Genealogy of Free</title>
				
		<link>https://simonarnoldi.com/Nike-Genealogy-of-Free</link>

		<pubDate>Thu, 28 Dec 2017 16:12:35 +0000</pubDate>

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&#60;img width="1774" height="1135" width_o="1774" height_o="1135" data-src="https://freight.cargo.site/t/original/i/d720bfc86c5a1875bd0ecc7b47b739f5760915c4d4782e9f303fd312b0c7d1bd/Logo_homepage.jpg" data-mid="8506083" border="0"  src="https://freight.cargo.site/w/1000/i/d720bfc86c5a1875bd0ecc7b47b739f5760915c4d4782e9f303fd312b0c7d1bd/Logo_homepage.jpg" /&#62;
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	Genealogy of Nike FreeDesign Direction
—Art Direction: Nike / Ryan Belmont
Design Direction: Simon Arnoldi
Logo: Simon Arnoldi
Interactive Zeotrope: Sehsucht

View website

	Genealogy of Nike Free was launched in celebration of the lineage of the Nike Free running shoe, with all of the historic archived shoe’s to be re-released.

A spinning interactive zeotrope and music sequencer was designed and built using rows of each shoe. We then created a kinetic logo based on the shoe's patterned sole, and a bold, simple design stlye to use across the interactive zeotrope. This was then used globally, across shoe boxes and store graphics.
	
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		<title>Nike Genealogy of Free BOX</title>
				
		<link>https://simonarnoldi.com/Nike-Genealogy-of-Free-BOX</link>

		<pubDate>Thu, 28 Dec 2017 16:51:20 +0000</pubDate>

		<dc:creator>simonarnoldi.com</dc:creator>

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&#60;img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/c657b5ad8032077d4fd98be79293963e9fe269a53eaf62b1ea6d50e6edef1980/10157333_266805900167642_65230237_n.jpg" data-mid="8607488" border="0"  src="https://freight.cargo.site/w/640/i/c657b5ad8032077d4fd98be79293963e9fe269a53eaf62b1ea6d50e6edef1980/10157333_266805900167642_65230237_n.jpg" /&#62;



Genealogy of Nike Free
Logo—Art Direction: Nike / Ryan BelmontLogo: Simon ArnoldiBox: MWXI


	

Genealogy of Nike Free was launched in celebration of the lineage of the Nike Free running shoe.The identity was used across the interactive zeotrope online and then reproduced across shoe boxes and instore displays.


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		<title>Nike YOTWR</title>
				
		<link>https://simonarnoldi.com/Nike-YOTWR</link>

		<pubDate>Fri, 29 Dec 2017 16:39:05 +0000</pubDate>

		<dc:creator>simonarnoldi.com</dc:creator>

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		<description>&#60;img width="2083" height="1004" width_o="2083" height_o="1004" data-src="https://freight.cargo.site/t/original/i/71747270c49bad5dcbe35aa3785058542a5985b3698eae5c6d0d50d4fc2b4e63/YOTWR_mastermock_2.jpg" data-mid="8551942" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/71747270c49bad5dcbe35aa3785058542a5985b3698eae5c6d0d50d4fc2b4e63/YOTWR_mastermock_2.jpg" /&#62;









	Nike ‘Year of the Windrunner’Logotype
—Art Direction: Nike / Andy Walker
Logotype: Simon Arnoldi
Film &#38;amp; animation: Intro&#38;nbsp;

	For a series of films promoting the anniversary of the Nike Windrunner jacket, a logo was created playing off the ever-present iconic ‘V’ design that runs across the chest of each top. 




	
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		<title>Farmfest 2016</title>
				
		<link>https://simonarnoldi.com/Farmfest-2016</link>

		<pubDate>Mon, 08 Jan 2018 10:35:51 +0000</pubDate>

		<dc:creator>simonarnoldi.com</dc:creator>

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	Farmfest 2016
Identity &#38;amp; Design
—
Art direction &#38;amp; Design: Simon Arnoldi
Illustration: Rachel Antonio 

	
	Farmfest is a Somerset based music festival with super down to earth easiness and a happy-go-lucky crowd of all ages, with an eclectic line-up to boot.
From it's inception, Farmfest had been playing off it's simplistic name and locality (see Farmfest 2011-13).&#38;nbsp;In 2016, we moved the identity away from farm based fun, to a move stylish take on West Country wildlife. Indigenous birds took centre stage as we concentrated on the feeling of freedom they evoke – inline with the festival's atmosphere. The design was influenced by the screen printing process, printed using just 2 colours + black. The cyan and magenta being overlaid to create a 3rd dark blue colour for the palette.
	
	




</description>
		
	</item>
		
		
	<item>
		<title>Farmfest 2017</title>
				
		<link>https://simonarnoldi.com/Farmfest-2017</link>

		<pubDate>Mon, 08 Jan 2018 11:24:19 +0000</pubDate>

		<dc:creator>simonarnoldi.com</dc:creator>

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&#60;img width="1750" height="1167" width_o="1750" height_o="1167" data-src="https://freight.cargo.site/t/original/i/c6073aee1ebdaacdae6122b5c9b80c1e968d6debeb6eb8c908cf6875fde8b650/S16A8059_3.jpg" data-mid="9354681" border="0"  src="https://freight.cargo.site/w/1000/i/c6073aee1ebdaacdae6122b5c9b80c1e968d6debeb6eb8c908cf6875fde8b650/S16A8059_3.jpg" /&#62;&#60;img width="1750" height="1167" width_o="1750" height_o="1167" data-src="https://freight.cargo.site/t/original/i/968440969324c7a65ab929dbc35b8f16f9b2907ff25b66cec10f2f06032c488d/S16A8082_sized_2.jpg" data-mid="9354553" border="0"  src="https://freight.cargo.site/w/1000/i/968440969324c7a65ab929dbc35b8f16f9b2907ff25b66cec10f2f06032c488d/S16A8082_sized_2.jpg" /&#62;








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&#60;img width="1750" height="1167" width_o="1750" height_o="1167" data-src="https://freight.cargo.site/t/original/i/075bfe9c1ab00ded7ff5003de8737e4d24179fe7175ddc03119bf03f2cdb9eec/S16A8180.jpg" data-mid="9363995" border="0"  src="https://freight.cargo.site/w/1000/i/075bfe9c1ab00ded7ff5003de8737e4d24179fe7175ddc03119bf03f2cdb9eec/S16A8180.jpg" /&#62;
&#60;img width="1750" height="1167" width_o="1750" height_o="1167" data-src="https://freight.cargo.site/t/original/i/168c91892a2e9f10f73eb180b0d8cc2ea676a521b86d49abab63fe559f4397ae/S16A8158_2.jpg" data-mid="9364419" border="0"  src="https://freight.cargo.site/w/1000/i/168c91892a2e9f10f73eb180b0d8cc2ea676a521b86d49abab63fe559f4397ae/S16A8158_2.jpg" /&#62;

	

Farmfest 2017Brand
—Art direction &#38;amp; Design: Simon Arnoldi
Patterning: Rachel Antonio&#38;nbsp;

	

Farmfest is a collective project close to my heart. Along with the creative elements, over the course of 12 years, I've also taken on the leadership of the music programming and marketing/promotions.

By 2016, the festival had developed into a confident and nationally known music &#38;amp; arts festival and had started to out grow the brand. After some strategy work (with Dan Fowler), the festival concentrated on it's atmosphere of playful freedom and inclusive fun.

The logo and artwork focused around a pop art imagination of the festival name, simplifying the brand to 'FARM', as it is affectionately known by our regulars. Using a bold brand identifier that had no rules of use, allowed freedom of expression throughout the year across the many executions needed to promote the festival. Standing out from ever increasing festival competition and working wonders for ticket sales.

	
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		<title>S Mag 1</title>
				
		<link>https://simonarnoldi.com/S-Mag-1</link>

		<pubDate>Fri, 29 Dec 2017 17:58:18 +0000</pubDate>

		<dc:creator>simonarnoldi.com</dc:creator>

		<guid isPermaLink="true">https://simonarnoldi.com/S-Mag-1</guid>

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	S Magazine (Denmark)Issues 7–10
—
Design Direction &#38;amp; Typography: 
Simon Arnoldi &#38;amp; Ryan Belmont&#38;nbsp;

	S Magazine is a photographic / art / illustration journal with an open attitude to it’s subject matter. Allowing contributers to exhibit more provocative personal work with little censorship. Each issue is contributed, for no fee, by respected names such as Rankin, Warwick Saint, Jonathon Ellery, and included editorial features with Juliette Lewis,&#38;nbsp;Lykke Li and Anthony &#38;amp; The Johnsons. 











Tasked with re-designing issues 7, and continuing until issue 10, we approached each contribution with respect, presenting the images in full with pace and space to breath. The editorial and typography becoming part of a smart, stripped back ‘invisible’ framework. With breakout typographic ‘sculptures’ on each title page.
See Banjosea typeface layouts.
	
</description>
		
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	<item>
		<title>yield</title>
				
		<link>https://simonarnoldi.com/yield</link>

		<pubDate>Fri, 29 Dec 2017 17:35:29 +0000</pubDate>

		<dc:creator>simonarnoldi.com</dc:creator>

		<guid isPermaLink="true">https://simonarnoldi.com/yield</guid>

		<description>
	&#60;img width="1750" height="1105" width_o="1750" height_o="1105" data-src="https://freight.cargo.site/t/original/i/5569f06ba800d4e1bd680b3e6abe2a70b269fa0033189e79d921107365361d91/yield_logo_land_thumb.jpg" data-mid="8552617" border="0"  src="https://freight.cargo.site/w/1000/i/5569f06ba800d4e1bd680b3e6abe2a70b269fa0033189e79d921107365361d91/yield_logo_land_thumb.jpg" /&#62;





	
Yield London
Logo &#38;amp; Identity
—Design + Direction: Simon Arnoldi&#38;nbsp;

	
Logo for Yield, providers of marketing &#38;amp; business development for the creative industry.

	
</description>
		
	</item>
		
		
	<item>
		<title>teller</title>
				
		<link>https://simonarnoldi.com/teller</link>

		<pubDate>Sun, 31 Dec 2017 15:30:16 +0000</pubDate>

		<dc:creator>simonarnoldi.com</dc:creator>

		<guid isPermaLink="true">https://simonarnoldi.com/teller</guid>

		<description>&#60;img width="1750" height="1237" width_o="1750" height_o="1237" data-src="https://freight.cargo.site/t/original/i/e0ca8cd567695a095e5191f5d19d359a5f920555ccae29327baa868e907263dc/teller_final_logo-2.jpg" data-mid="8614402" border="0"  src="https://freight.cargo.site/w/1000/i/e0ca8cd567695a095e5191f5d19d359a5f920555ccae29327baa868e907263dc/teller_final_logo-2.jpg" /&#62;&#38;nbsp;
	




	Teller London
Logo
—Design Direction: 
Jon Eley &#38;amp;&#38;nbsp;Simon Arnoldi

&#38;nbsp;

	Logo for story based independent filmmakers, Teller. The logo is used at the end of all media, to finish their narrative with a simple full stop.

	
</description>
		
	</item>
		
		
	<item>
		<title>S Mag 2</title>
				
		<link>https://simonarnoldi.com/S-Mag-2</link>

		<pubDate>Fri, 29 Dec 2017 18:13:16 +0000</pubDate>

		<dc:creator>simonarnoldi.com</dc:creator>

		<guid isPermaLink="true">https://simonarnoldi.com/S-Mag-2</guid>

		<description>
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&#60;img width="1750" height="1130" width_o="1750" height_o="1130" data-src="https://freight.cargo.site/t/original/i/3255314555df960b889caca8c986286e87bb539b81f75aea31497489a17e1b07/7.jpg" data-mid="8750539" border="0"  src="https://freight.cargo.site/w/1000/i/3255314555df960b889caca8c986286e87bb539b81f75aea31497489a17e1b07/7.jpg" /&#62;
&#60;img width="1750" height="1130" width_o="1750" height_o="1130" data-src="https://freight.cargo.site/t/original/i/e61184bcf84746d3dbccd2ca9015fa39514c8b9353b8ef8807c6dd41f33a9868/11.jpg" data-mid="8751035" border="0"  src="https://freight.cargo.site/w/1000/i/e61184bcf84746d3dbccd2ca9015fa39514c8b9353b8ef8807c6dd41f33a9868/11.jpg" /&#62;

	

S Magazine Banjosea typeface / magazine layouts
—
Design Direction &#38;amp; Typography: Simon Arnoldi &#38;amp; Ryan Belmont&#38;nbsp;

	












S Magazine is a photographic / art / illustration journal with an open attitude to it’s subject matter. Allowing contributers to exhibit more provocative personal work with little censorship. 
We developed a custom typeface named&#38;nbsp;Banjosea, with 3 width types that could be mixed together playfully to morph and move as if also posing for the camera – alongside the imagery.






	
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