Art Direction: Nike / Ryan Belmont
Design Direction: Simon Arnoldi
Logo: Simon Arnoldi
Interactive Zeotrope: Sehsucht
Genealogy of Nike Free was launched in celebration of the lineage of the Nike Free running shoe, with all of the historic archived shoe’s to be re-released.
A spinning interactive zeotrope and music sequencer was designed and built using rows of each shoe. We then created a kinetic logo based on the shoe's patterned sole, and a bold, simple design stlye to use across the interactive zeotrope. This was then used globally, across shoe boxes and store graphics.