Art Direction: Nike / Andy Walker
& Ryan Belmont
Design: Simon Arnoldi
3D Renders: Moreandmore
Nike Lab wanted to launch a high-end bespoke shoe design service for clients that wanted to create their own Nike trainer from scratch. We created an in-house brand and brand guidelines, for use across stores globally. Using crafted gold foiling, white space and black type to convey the simplicity of sport, combined with beautiful abstract 3D interpretations of Nike’s material innovations.