Home Retail Group  Illustrated Review & Report 2010

Concept, Design & Direction: SAS / Danny Angel, Andy Goode & Simon Arnoldi

At SAS we create an illustrated annual review for Home Retail Group based purely on their cardboard box logo. With 4 sides of the box to use (Teal Blue, White, Arrow or logotype) in a hand made ‘pixel wall’ conveying the year’s messages, facts and figures.

The project won Best in Corporate Reporting at the Webby Awards.

© Copyright 2017 Simon Arnoldi