Farmfest 2011–2013Art Direction & Design: Simon Arnoldi
Identity & design
Illustration: Matthew Green, Tess Redburn, Tom Berry, Scott Balmer, Richard Fairhead, Cat Johnston, John C Thurbin, Julien Decaudin.
Farmfest is a small Somerset based music festival with super down to earth easiness and a happy-go-lucky crowd of all ages, with an eclectic line-up to boot.
The festival had a strong West Country feel, including selling local produce, and a heritage in emerging South West live acts and DJs. Along with the name Farmfest. We played on this to create a teaser campaign twisting well-known countryside sayings, and set a simple brief to various illustrators to create a black & white character of their choice representing ‘a music festival on a farm'.
Hats were also compulsory at the festival, as you can see.